Stephen Lease is an entrepreneur, explorer, and professional disruptor. After playing it safe—and failing at his first five companies—he decided to change things up and has been challenging the status quo ever since.

As the CEO and co-founder of goodr, he has built the company into one of the world’s largest independent eyewear brands. goodr is anchored in fun, authenticity and accessibility, delivering classic, high-performance, and fashionable products at unapologetically affordable prices. He operates from a simple belief: everyone deserves to look good and feel great.

Over the past decade, he has led the strategic vision and direction of the brand, which continues to take goodr to new heights. But beyond growth and scale, Lease is focused on how great work gets done: building a next-level team and culture rooted in professionalism, creativity, and the courage to move forward without all the answers.

Lease is also known for running the Grand Canyon, playing golf barefoot and developing a reputation for ideas that are equal parts inspiring and mildly concerning to his leadership team.

Today, he continues to believe that life is a journey, business is an adventure, and clarity is often overrated. The real magic comes from taking action anyway—because life comes from you, not at you.