Essentially, I help brands create amazing ideas and then I develop and steward the execution of those ideas to make them a reality so the brands can thrive.
Here’s My Deal
I’m an expert at building brands and changing culture. By day, I work with numerous brands focusing on brand and digital creation, strategy, implementation, and execution. By night I have my tentacles in several start-up ventures.
I’m the perfect hybrid strategy and execution, what should we do (strategy) versus what can we do (execution).
Digital Experience & Attraction
Guiding brands to find their ‘why” (purpose). Consumers don’t care what you do, they care why you do it. This serves as a north-star to follow for everyone in a company when deciding on initiatives.
Mentoring and guiding multiple teams from concept to implementation of integrated brand, e-commerce, digital marketing campaigns aimed at increasing the quantity and quality of leads, strengthening the customer relationship, and building the brand in order to achieve organizational growth.
Creation and leadership of the development of multiple digital marketing campaigns to drive leads, increase retention and build brand identity for short and long-term growth. Experienced in the art of digital storytelling creating tactics and encompassing them into visual elements and the customer experience.
Skilled in eCommerce marketing areas including: SEM, PPC, SEO, affiliate, display, omni channel, third party market places (Amazon and eBay), email, blog seeding, and social.
Experienced in creating and implementing multiple e-commerce campaigns with a focus on ROI, sales growth, margin, and profit-and-loss, while cultivating the relations between brand, sales, IT, inventory, shipping, customer service, accounting, and the executive team.
Multi-faceted content producer. Examples include: videos, script & speech writing, podcasts, landing pages, websites, emails, presentations, mobile apps, video producing, and video directing.
Magento Customer Story
Having a lot of experience with this eCommerce platform the team at Magento asks us to tell our story at Easton Sports in this video.
Greetings and salutations
This is my son Bosley
"If you want something you have never had, you must be willing to do something you have never done."− Thomas Jefferson
"People don't care what you do they care why you do it! "− Simon Sinek
"If you don't like what's being said, change the conversation."− Donald Draper