I want to inspire by leading and bring order to chaos in all digital ventures. I’m a digital marketing expert that believes digital has no limits and can truly change the world through connection.
Creates and leads the development of multiple digital marketing campaigns with a focus on comprehensive digital marketing efforts to drive leads, increase retention and build brand identity for short and long-term growth.
Skilled in eCommerce marketing areas including: SEM, PPC, SEO, affiliate, display, omni channel, third party market places (Amazon and eBay), email, blog seeding, and social.
Experienced in creating and implementing multiple e-commerce campaigns with a focus on ROI, sales growth, margin, and profit-and-loss, while cultivating the relations between brand, sales, IT, inventory, shipping, customer service, accounting, and the executive team.
Experienced in the art of branding. Finding a companies beliefs, principals, and ethos then encompassing them into visual elements and the customer experience.
Conduct inquisition data analysis and make strategic recommendations for digital campaign direction and improvements.
Believing that digital projects should be stress free for everyone involved. Stephen thrives in chaos using an agile approach, thats allows all projects to finish on time, under budget, and stress free.
The New Responsive Easton.com
The power of brand and user experience were two of the main focuses on the new Easton.com. With this in mind I directed the new Easton.com from inception to launch including: creative brief, RFP, consumer research phase, project requirements, site map, UI, e-commerce integration, content production, and testing.Visit Easton.com
I believe that digital storytelling is the most important facet of modern day advertising. The Little League World Series is a marquee campaign for Easton, click here to see how we made Williamsport & Easton come alive to the rest of the world…did I mention I was the lead on this project?
Easton GoPro Brand Anthem Launch
Being the digital lead for Easton during a brand anthem is great. But when that anthem consist of straping over a hundred GoPro Cameras to athletes across multiple sports it’s next level, and a fresh brand anthem is created. Many organizations thought so, including Gizmodo.comRead the Story
"If I had eight hours to chop down a tree, I'd spend six hours sharpening my ax."− Abraham Lincoln
"People don't care what you do they care why you do it!"− Simon Sinek
"If you don't like what's being said, change the conversation."− Donald Draper
Do you like what you’re seeing? Drop me a line!
Magento Customer Story
Having a lot of experience with this eCommerce platform the team at Magento ask us to tell our story at Easton Sports in this video.